vlogger
Key facts
Are you passionate about sharing your perspective and connecting with an audience online? As a vlogger, you can build a community by creating engaging video content on a wide range of topics, from current events to lifestyle choices.
Vloggers create and publish video content on platforms like social media and streaming services. This often involves researching topics, filming and editing videos, writing accompanying text, and actively engaging with viewers through comments and feedback. The subject matter can be incredibly diverse, encompassing politics, fashion, economics, sports, or any other area of interest. Vloggers frequently share their opinions alongside factual information, fostering discussion and building a loyal following.
- • Planning and researching video content.
- • Filming and editing videos to a high standard.
- • Writing engaging descriptions and titles for videos.
Are you passionate about sharing your perspective and connecting with an audience online? As a vlogger, you can build a community by creating engaging video content on a wide range of topics, from current events to lifestyle choices.
Could vlogger fit you?
Answer three quick questions. This is not a full assessment — it is a teaser to help you decide whether to compare your profile.
Do you enjoy tasks that require Stress Tolerance?
Do you enjoy tasks that require Attention to Detail?
Do you enjoy tasks that require Integrity?
Future Outlook for vlogger
vlogger is entering a period of transformation. With a 63.3% exposure to AI tools, this role is not being replaced, it is evolving. Mastery of new digital tools will be the key to staying ahead.
How are these scores calculated?
The Resilience Score (0–100) estimates how structurally protected this occupation is from automation and AI disruption, based on task-level analysis. Higher scores mean more human-judgment-intensive tasks. AI Exposure shows the estimated percentage of task hours that current AI capabilities could affect. These are model-derived structural indicators, not predictions about individual job security.
How could vlogger change as AI adoption grows?
This role is likely to change gradually, with AI supporting selected tasks rather than replacing the whole occupation.
How could vlogger change as AI adoption grows?
This role is likely to change gradually, with AI supporting selected tasks rather than replacing the whole occupation.
How AI may change this role
Deterministic, model-based interpretation of current role signals — not a guarantee of replacement.
What still depends on people
This role remains strongly human-led where create online news content depends on trust, nuance, and real-world judgement.
Where AI may become a co-pilot
AI is more likely to assist supporting tasks such as edit digital moving images, documentation, search, and workflow coordination.
Tasks most exposed to automation
Automation pressure appears selective rather than broad, with the strongest signal currently coming from Generative AI.
Detailed Analysis Vital Signs, AI Vectors & Megatrends
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Vital Signs, AI Vectors & Megatrends
Vital Signs
AI Exposure Vectors
0-100%Exposure to content generation, creative augmentation, and large language model tools
Exposure to AI-assisted analysis, pattern recognition, and predictive modelling tasks
Exposure to workflow automation, decision-support software, and process digitisation
Exposure to physical automation, robotics, and sensor-driven task displacement
Megatrend Signals
0-100%Model-derived scores. Indicates structural exposure to megatrends, not direct demand.
Technical Details
NexFuture™ v2.0 combines O*NET ability and activity profiles with ESCO skill group distributions and six global megatrend signals. Scores are probabilistic estimates, not guarantees. See the NexFuture™ Methodology White Paper for full details.
What people in this role usually do
Arts, Entertainment, & Design
A typical day as a vlogger
09 09:00 · Morning create online news content
10 10:30 · Mid-morning edit digital moving images
12 12:00 · Midday edit recorded sound
14 14:00 · Afternoon follow the news
15 15:30 · Late afternoon manage online content
17 17:00 · Wrap-up operate a camera
Task order is illustrative. Individual days vary.
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ICT software specifications
The characteristics, use and operations of various software products such as computer programmes and application software.
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online moderation techniques
The strategies and methods used to interact online and moderate online users and groups.
- audio editing software
- copyright legislation
- social media management
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perform video editing
Rearrange and edit video footage in the course of the post-production process. Edit the footage using a variety of sofware, tools, and techniques such as colour correction and effects, speed effects, and audio enhancing.
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perform image editing
Edit various types of images such as analogue and digital photographs or illustrations.
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edit recorded sound
Edit audio footage using a variety of sofware, tools, and techniques such as crossfading, speed effects, and removing unwanted noises.
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operate a camera
Capture moving images with a camera. Operate the camera skilfully and safely to obtain high quality material.
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set up cameras
Put cameras in place and prepare them for use.
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consult information sources
Consult relevant information sources to find inspiration, to educate yourself on certain topics and to acquire background information.
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follow the news
Follow current events in politics, economics, social communities, cultural sectors, internationally, and in sports.
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manage online content
Ensure the website content is up to date, organised, attractive and meets the target audience needs, the requirements of the company and international standards by checking the links, setting the publishing time framework and order.
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manage website
Provide different services related to website management such as monitoring online traffic, managing content, providing website support and making estimations and improvements to one's website.
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create online news content
Create and upload news content for e.g. websites, blogs and social media.
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study topics
Carry out effective research on relevant topics to be able to produce summary information appropriate to different audiences. The research may involve looking at books, journals, the internet, and/or verbal discussions with knowledgeable persons.
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develop digital content
Create and edit digital content in different formats, express oneself through digital means.
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stay up to date with social media
Keep up with the trends and people on social media such as Facebook, Twitter, and Instagram.
Skill DNA
Work personality traits and values that define this role
See whether this role fits your Career DNA
Take the free Career DNA assessment to see how vlogger aligns with your interests, work style, and future path. In less than 10 minutes, you will get a personalized fit signal and a roadmap for what to do next.
Scan to continue on mobileGrowth Pathways & Similar Roles
Explore typical career progression paths, adjacent skills, and similar roles to plan your next transition.
Where does vlogger fit?
Similarity scores based on skill overlap from ESCO data.
Frequently asked questions
- What skills are most important for a successful vlogger?
- Strong communication skills, both verbal and written, are essential. Technical skills in video editing software are also needed. Beyond that, creativity, consistency, and the ability to connect with an audience are key to building a loyal following.
- Is it common to be a vlogger as an employee, or is it mostly freelance?
- While many vloggers work as freelancers, it's increasingly common to find vlogger roles within established media companies, brands, or organizations. This role is mostly employee-based, but it is also commonly pursued as a freelancing opportunity.
- How do vloggers typically monetize their content?
- Vloggers can monetize their content through various avenues, including advertising revenue, sponsorships, affiliate marketing, and selling merchandise. Building a significant and engaged audience is crucial for generating income.